As part of our Earth-First ethos, FITY7KIND will plant one tree in Australia for each sale of NADI | Innate Flow Quell Balsam.
PROTECT WILDLIFE Restoring forests also means restoring habitat critical to conserving Australia's unique wildlife. Healthy forests ecosystems support higher biodiversity and are more resilient to the stressors of climate change.
RESTORE NATIVE FORESTSReforestation efforts assist native vegetation in growing back, while also improving soil quality, preventing erosion, and controlling invasive species - which can be particularly aggressive after forest fires without intervention.
REDUCE THE IMPACT OF BUSHFIRES Help us prevent bushfires in Australia from spreading catastrophically. Young, healthy forests can help suppress future wildfires and reduce the impact of smoke on public health and native ecosystems..
our four fundamental formulation principles
ONE / SUSTAINABLE / All ingredients are only ever sourced from producers who practice sustainable farming and harvesting principals - namely organic, biodynamic and responsible wild harvesting. Earth-First.
TWO / INTENT / Products are created with intention of providing a useful and unique product, not to fill shelf space, contributing to over-consumerism. You can do more with less, when intent and conscious consumerism are the driving force.
THREE / EFFICACY / Must provide real results, with the highest levels of quality, performance and safety, contributing towards the health of skin and supporting, not stripping the skins protective microbiome.
FOUR / LOVE / Promoting the importance of love: for self, for others, for animals and our planet. Re-connect to universal energy knowing we are all ’one’. To cause harm is, ultimately to harm oneself. We choose to support a small women lead co-operative in Nepal who hand make each of our felt hearts.
the meaning behind the logo
NAME FIFTY7KIND / Reflects the odyssey to create a skin health care and well-care Brand and bring it to life. 56 iterations to be truly satisfied the first product was worthy of sharing, not new for the sake of being new, moreover an offering born out of integrity, passion, research, and care.
It represents we are all human first and foremost, not a gender, a colour, religion nor skin type. Being kind to fellow humans, animals and our eco system. Sustainability is our core principle - to do no harm to the air, earth or water. We will only incorporate sustainably grown or created and minimally processed ingredients.
57 / Is the numeric value to spell the word HUMAN - we stand up for 57 shades of HUMANNESS.
The Heart: Expresses the fundamental human need to be loved and to love.
The Tag Line & Hashtag: Is a reminder to treat ourselves and others with kindness and inclusivity, knowing we are many but we are 'one'. BE HUMAN BE KIND BE YOU.