the story behind our hero product

Your skin hero

“My own reactive skin cannot tolerate retinol, yet I wanted the many skin benefits associated with it"  

/ REGULATES / sebum production 
/ IMPROVES / cellular turnover
/ BOOSTS + PROTECTS / collagen and elastin

"Add to this 'wish list' it had to be plant based, and not cause skin irritation or photo-sensitivity! It has taken over a year of 'ingredient discovery and sourcing' and two years in the product formulation process to create Cell Affinity Coactive Serum | TANU.

> It plays nicely with other skincare products - will not cause pilling
> Safe for women to use while pregnant and nursing
> Vegan and not tested on animals.
> Sustainably sourced, certified organic, responsibly wild crafted and or biodynamic ingredients.
> Can be used both morning and night, without the fear of increased skin photo-sensitivity.

Gabrielle - Founder 

our four fundamental formulation principles

SUSTAINABILITY

ONE / SUSTAINABLE /
All ingredients are only ever sourced from producers who practice sustainable farming and harvesting principals - namely organic, biodynamic and responsible wild harvesting. Earth-First.

TWO / INTENT /
Products are created with intention of providing a useful and unique product, not to fill shelf space, contributing to over-consumerism. You can do more with less, when intent and conscious consumerism are the driving force.

THREE / EFFICACY /
Must provide real results, with the highest levels of quality, performance and safety, contributing towards the health of skin and supporting, not stripping the skins protective microbiome.

FOUR / LOVE /
Promoting the importance of love: for self, for others, for animals and our planet. Re-connect to universal energy knowing we are all ’one’. To cause harm is, ultimately to harm oneself. 

logo explained

the meaning behind the logo

/ NAME FIFTY7KIND / Reflects the odyssey to create a skin[health]care and well-care Brand and bring it to life. 56 iterations to be truely satisfied the first product was worthy of sharing, not new for the sake of being new, moreover an offering born out of integrity, passion, research, and care #slowbeauty.

It represents we are all human first and foremost, not a gender, a colour, religion nor skin type. Being kind to fellow humans, animals and our eco system. Sustainability is our core principle - to do no harm to the air, earth or water. We will only incorporate sustainably grown and minimally processed ingredients.

/ Packaging / Is fully recyclable or biodegradable with the minimal use of plastic. We use glass bottles, jars and sustainable plant based material for any pouches (bags). We choose to support small family operated business and women lead co-operatives from remote regions around the world.

/ Formulation / Our products are formulated by Gabrielle, our Founder and produced by a carbon neutral, organic approved facility in Australia. Gabrielle has has successfully completed a Certificate in Organic Skin Care Formulation and is busy completing a Diploma in Organic Skin Care Formulation.

/ For Your Safety / Formulations undergo PET and Efficacy testing (formulation dependant anhydrous or hydrous)
PET Is a preservative challenge test.
Efficacy Is an analysis of Bacteria and Mould.

The Heart: Represent the fundamental human need to be loved and to love.

The Tag Line: Is a reminder to treat ourselves and others with kindness including animals and our environment
#BEHUMANBEKINDBEYOU

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