logo explained

the meaning behind the logo

NAME FIFTY7KIND / Reflects the odyssey to create a skin health care and well-care Brand and bring it to life. 56 iterations to be truly satisfied the first product was worthy of sharing, not new for the sake of being new, moreover an offering born out of integrity, passion, research, and care.

It represents we are all human first and foremost, not a gender, a colour, religion nor skin type. Being kind to fellow humans, animals and our eco system. Sustainability is our core principle - to do no harm to the air, earth or water. We will only incorporate sustainably grown or created and minimally processed ingredients.

57 / Is the numeric value to spell the word HUMAN - we stand up for 57 shades of  HUMANNESS.

The Heart: Expresses the fundamental human need to be loved and to love.

The Tag Line & Hashtag: Is a reminder to treat ourselves and others with kindness and inclusivity, knowing we are all 'one'.

the story behind Tanu

Your skin hero

“My own reactive skin cannot tolerate retinol, yet I wanted the many skin benefits associated with it"  

/ REGULATES / sebum production 
/ IMPROVES / cellular turnover
/ BOOSTS + PROTECTS / collagen and elastin

"Add to this 'wish list' it had to be plant based, and not cause skin irritation or photo-sensitivity! It has taken over a year of 'ingredient discovery and sourcing' and two years in the product formulation process to create Cell Affinity Coactive Serum | TANU.

> It plays nicely with other skincare products - will not cause pilling
> Safe for women to use while pregnant and nursing
> Vegan and not tested on animals.
> Sustainably sourced, certified organic, responsibly wild crafted and or biodynamic ingredients.
> Can be used both morning and night, without the fear of increased skin photo-sensitivity.

Gabrielle - Founder 

our four fundamental formulation principles


All ingredients are only ever sourced from producers who practice sustainable farming and harvesting principals - namely organic, biodynamic and responsible wild harvesting. Earth-First.

Products are created with intention of providing a useful and unique product, not to fill shelf space, contributing to over-consumerism. You can do more with less, when intent and conscious consumerism are the driving force.

Must provide real results, with the highest levels of quality, performance and safety, contributing towards the health of skin and supporting, not stripping the skins protective microbiome.

Promoting the importance of love: for self, for others, for animals and our planet. Re-connect to universal energy knowing we are all ’one’. To cause harm is, ultimately to harm oneself. We choose to support a small women lead co-operative in Nepal who hand make each of our felt hearts.

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